Multimedia Assignment Example | Topics and Well Written Essays - 1500 words

Multimedia - Assignment Example The use of multimedia has become universal and has fully integrated in the field of education. An institution desires to modernize their induction tour with the latest technologies to enhance the experience for the newly inducted students and present a promising image of the college. Multimedia is also used in organizations for various purposes. Different types of technologies shall be discussed in the paper regarding their unique uses for organization. In the end, an effective solution will be proposed for the institution to incorporate technology in the induction tour. Task 1 2. Types of Multimedia used in Organizations 2.1 Promotion and Advertising Modern organizations have numerous platforms on which they can promote the image of their organizations. Most common use of multimedia is seen in the domain of promotion and advertising. The first step in this process is to define the audience that shall be aimed to be targeted with the promotional campaigns. Radio and television are am ong the conventional forms of multimedia used in the field of advertising. Radio tends to be cost effective as compared to TV and print ads. Internet technology has intervened in the lives of individuals to such a great extent that life cannot be perceived without it in the modern world. Organizations use the medium of internet to reach a larger set of audiences. According to Kawamoto; there are over 1 billion internet users worldwide. Advertisements and promotional campaigns are run on social networking sites, search engines and company owned websites. Another good approach to promote the name of the company is to make a profile for the company on Facebook, MySpace and Twitter. Current campaigns and latest promotions can be advertised through these profiles. 2.2 Digital Poster Digital posters are defined as the displays that are electronically updated with respect to the content provided by the organizations. They facilitate fast and convenient updates of information therefore more information can be communicated to the audience than flat posters. They are more eye-catching as they can be incorporated with sound and video to enable a more effective delivery of message to the recipient. 2.3 Virtual Tours A virtual tour is defined as the simulation of any place which is created by the accumulation of numerous videos and snapshots. Virtual tours allow the creator to communicate the floor plan and interiors of any location to a person who might be residing thousands of miles away from that place. This type of multimedia can help any business communicate their services to their customers; this experience gives an opportunity to the customers to evaluate the quality of the service. For example, hotels advertise their rooms, spa locations and dining areas with the aid of virtual tours. Hospitals might use the same medium to communicate their medical facilities to the audiences. Real estate agencies use this type of multimedia to show the interiors, neighbourhood and location of premises. Figure 1: Screenshot of a virtual tour of a hotel (Interactive virtual tours for estate agents, hotels, business, bars and restaurants) 2.4 Education and Training This concept of acquiring education and training by means of multimedia is known as ‘computer based learning’ or ‘computer based teaching’. Businesses have adapted multimedia technologies to provide

Television Plug-In Drug Essay Example | Topics and Well Written Essays - 750 words

Television Plug-In Drug - Essay Example It is the opposite of how the author thinks that people should be, and she blames television directly. Winn also accuses television of damaging family relationships. Before television, families would gather around the dinner table and talk about their day. Now, they take their meals in front of the TV, and don’t talk to each other at all. Winn claims that viewing television acts like a narcotic that numbs us to life, which is going on around us. We lose touch with first hand experience, and do not bond with real human beings. Marie Winn, wrote article â€Å"Television: The Plug-In Drug,† and as mentioned above, she tells about a negative perception of television on families. She sees families as failing to communicate and interact in an authentic way, because of television. Winn’s thesis is that television is an addictive drug, like a narcotic, that keeps people passive. In this article author applies the â€Å"Pathos† style of writing, introduces themes that are detailed and definite, and also presents a lot of examples. To me, it was a very convincing argument overall. I also watch television a lot, and I realize that it is a total distraction from life. Marie Winn writes for the outer world, trying to affect people through the use of emotions and playing on people’s emotions. Questions as well as proximate answers, which were found in the text, encourage the reader to think not wisely using reason, but on the spot, using emotions. Wordplay likewise helps the author convince people about her way of thinking. The author gives the example where parents accept a television-dominated family life so completely that they don’t give enough attention to their children. Or for example: â€Å"Mealtime rituals, going-to-bed rituals, illness rituals, holiday rituals and holiday rituals – how many of these survived the inroads of the television set?† (Winn, 2002). It is a